Networks and Persuasive Messages
نویسندگان
چکیده
منابع مشابه
Frame Effects in Persuasive Messages Against Smoking
Literature on message framing effects on persuasive communication shows mixed results. It appears that framing effects depend on different factors that activate different processes. We report the results of an experiment in which smokers and non-smokers judged some characteristics of messages describing negative consequences of smoking or positive consequences of not smoking. Positive consequen...
متن کاملThe Processing of Nested Persuasive Messages
terminants, consequences and correlates of attitude accessibility. In R. E. Petty & J. A. Krosnick (Eds.), Attitude strength: Antecedents and consequences (pp. 247–282). Mahwah, NJ: Lawrence Erlbaum Associates, Inc. Fiske, S. T., Lin, M., & Neuberg, S. L. (1999). The continuum model: Ten years later. In S. Chaiken & Y. Trope (Eds.), Dual-process theories in social and cognitive psychology (pp. ...
متن کاملPersuasive Messages: the effect of Profiling
In the present study, we investigate to which degree persuasion profiling can increase the effectiveness of adaptive persuasive systems. For this purpose, an experiment was conducted in which subjects were exposed to persuasive SMS messages under three experimental conditions. One group received messages that fit to their personality traits, a second group obtained messages that do not fit, and...
متن کاملThe case for persuasive health messages.
In recent years, we have seen renewed interest in determining an optimal approach for applying the principles of health communication. An approach that is gaining widespread support among clinicians is to let information speak for itself so that patients can make informed decisions about the best course of action for enhancing or preserving their health. The “information-only” approach is appro...
متن کاملMatching Persuasive Messages to Experimentally Induced Needs
The functional perspective on attitudes suggests that individuals will be more persuaded by advertisements that match their individual needs or attitude functions. Although previous research provided correlational support for this functional approach, the current study aimed to provide a stronger, experimental test. A pilot study validated situational manipulations of the value-expressive and k...
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ژورنال
عنوان ژورنال: Communications of the Association for Information Systems
سال: 2009
ISSN: 1529-3181
DOI: 10.17705/1cais.02427